CX Immersive | Fractional CXO for Attractions & Themed Entertainment

CX Immersive provides fractional Chief Experience Officer (CXO) consulting for the attractions industry, including theme parks, immersive experiences, location-based entertainment (LBE), water parks, and themed entertainment venues. Working with organizations connected to IAAPA, TEA, and WWA.

Who I Am

CLAY TALLEY

FOUNDER & FRACTIONAL CXO

YOU HAVE THE VISION.
I HELP YOU BUILD IT.

I bring nearly 20 years of attraction industry experience to help visionaries and operators turn big ideas into operational reality.

As an embedded Customer Experience executive, I build and implement the Guest-centric operational roadmap so your vision drives revenue while looking pro. And because I scale my time to your budget, my CXO leadership can meet your needs without breaking the bank.

Who CX Immersive Serves

NEW IMMERSIVE EXPERIENCE

You're challenging the status quo with cutting-edge immersive storytelling. I provide the operational playbook to actually monetize it.

By leaning on attraction industry best practices and Guest-centric strategies, we build sustainable unit economics that drive acquisition—without ever sacrificing your creative vision.

PERFECT FOR:

VISIONARIES • STARTUPS • CREATIVES

GROWING ATTRACTIONS

Your venue operates well, but you're looking to stand out and grow. I step in to elevate your Guest experience so your attraction venue feels different.

I develop and implement world-class Guest retention strategies to create a loyalty loop that fuels sustainable, long-term growth and acquisition.

PERFECT FOR:

OWNERS • OPERATORS • MANAGEMENT GROUPS

How We Work Together

RETAINER

Fractional CXO leadership embedded with your team. I own the Guest Experience vertical from strategy to execution.

PROJECT SPRINT

Focused engagement to solve a specific problem. Perfect for openings, turnarounds, or launching a new initiative.

ADVISOR

High-level guidance for founders and boards. Validate concepts, select vendors, and steer clear of costly pitfalls.

Trusted by Industry Leaders

JAMES JENSEN

CEO & Founder

Clay is one of the most brilliant minds when it come to customer experience. He has a TALENT FOR UNDERSTANDING YOUR MISSION and teaching core principles to your teams. Each member of the JUMP team understands that it is their job to "create a life-changing moment" for each Guest at JUMP, no matter the circumstances.

EVAN BARNETT

President, Pyek Management

Clay is a visionary leader in Customer Experience, with an exceptional ability to craft and implement strategies that SET NEW STANDARDS in the attractions industry. His talent for turning big ideas into polished, high-impact experiences is unmatched, ensuring that every touchpoint is intentional and memorable.

BRAD RITCHIE

VP, Venue Deployment

Clay is substantiated by his success, highlighted in his ability to conceptualize those creative visionaries in immersive entertainment and his innate talent to put their visions and goals into SCALABLE, PROFITABLE, WORLD-CLASS customer experiences. Credit needs to be given where credit is due, The VOID's world-class Customer Experience was shaped by Clay's genius.

MONETIZE YOUR IMMERSIVE ATTRACTION